CHALLENGE:

A passionate Lebanese baker approached me to co-create a restaurant brand that introduces the traditional Manousheh to New York City. As a lesser known food item in Lebanese cuisine, we set out to tell the story of Beirut through the brand.

SOLUTION:

From tagline to graphics, the story of Manousheh was born out of a marriage of the cities of Beirut and New York. The focus has always been on authenticity- whether it be decisions around naming items on the menu, to teaching customers how to pronounce Manousheh, to offering Lebanese expats employment opportunities at the shop.

Brand

After its launch 4 years ago, the Manousheh brand has become a staple in New York City, among both New Yorkers and expat Lebanese.